Leon County Accepting Second Cycle Tourism Grant Applications for Sports Events

Leon County Government is now accepting applications for the second cycle of the 2024-25 Sports Event Grant Program. Applications are due by Monday, Jan. 27, 2025, at 5 p.m. This opportunity represents the ongoing effort to promote tourism and provide financial support for sporting events that have a history of, or show potential to, attract out-of-town visitors to the area.

Eligible sporting event(s) must take place between Feb. 13, 2025, and Sept. 30, 2025, and are required to comply with Section 125.0104, Florida Statutes with the requirements for the event to be marketed outside the area to generate visitation in order to utilize Tourist Development Tax (TDT) funds.

Event grant applications are evaluated based on the following:

• Historical or potential ability to attract overnight visitors
• Appeal to the general public
• Demonstration of out-of-area marketing and promotion.

Event funding requests are evaluated by the anticipated number of hotel room nights/overnight lodging in Leon County generated by the event.

For additional information or to apply online, visit VisitTallahassee.com/Grants. Applications are due Jan. 27, 2025.

The Sports Event Grant Program is administered by the Leon County Tourist Development Council and designated advisory groups, including the Tallahassee Sports Council.

For more information on sports grant funding, please contact Taylor Walker, Leon County Tourism Development, at 850-606-2318 Taylor.Walker@VisitTallahassee.com, or Julie Trezek, Leon County Tourism Development, at 850-815-0989 or Julie.Trezek@VisitTallahassee.com.

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About The Leon County Division of Tourism/Visit Tallahassee:   The Leon County Division of Tourism (Visit Tallahassee) is the official destination marketing organization charged with marketing Tallahassee-Leon County as a premier leisure, business and sports destination through direct sales, advertising, public relations, sports and visitor services. The Capital of Cross Country, Tallahassee-Leon County is home to the internationally recognized cross country course at Apalachee Regional Park, which will serve as the host for the 2026 World Athletics Cross Country Championships. In 2024 Tallahassee-Leon County welcomed 2.4 million visitors who contributed $1.3 Billion in economic impact and accounts for more than 12,200 people employed in our community in the tourism & hospitality industry. For more information, go to VisitTallahassee.com or call toll free (800) 628-2866. Engage with Visit Tallahassee on Facebook and Instagram or visit us at the Leon County Visitor Information Center and Gift Shop located in at 414 E. Bloxham Street, Suite 115, Tallahassee, FL 32301